Strategic alliances is a profession onto itself.  Where the profession lies within corporate or not for profit organizations is an interesting question which was bantered about recently at the global summit of the Association of Strategic Alliance Professionals (ASAP).

The strategic alliance profession is growing and ASAP is the leading association in the field.  Their role is to promote the profession and the discipline of alliances, partnerships and channel development.  The profession is relatively recent in the business world and the emergence of executives with titles such as Chief Alliance Officer, Alliance Director or Partner Manager are cropping up more frequently in resumes and professional profiles. [Read more…]