Coopetition

Coopetition – please excuse the neologism – is a term created to describe a situation where two or more organizations which would normally be in competition would cooperate with each other in some form or manner.

Coopetition is a key concept for strategic alliance professionals because there are rarely cases where all parties involved in a collaborative process experience an immediate ‘win-win’ situation.  Usually, one or more of the parties feels that his ‘best case’ scenario was not fully realized.  [Read more…]

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