Member firm organizations are one form of strategic alliances which are becoming more prominent in the business world. Member firms are loosely or tightly knit groups of companies which have chosen to come together to promote their common interests and to help each other to grow revenues and capabilities.
If one googles the term ‘member firms’ and toggles a bit, you can find interesting examples and applications of how individual companies are tied together in member firm organizations. Some member firm organizations are going to market under a single, lead brand whereas others are connected under an endorsed brand. Some are publicly touted as a single entity (like a corporation or a franchise) and others are happily united as members of a group of independents (like a business club or professional association). [Read more…]