Strategic alliances and tactical partnerships are both good frameworks for collaboration. But what do we mean by the terms ‘strategic alliances’ and ‘tactical partnerships’? How are they similar and how are they different?
Semantics aside, usage really depends on the specific markets, what part of the world you are in and which organizations are doing the defining.
‘Strategic alliances’ is an often overused term to describe any and all forms of partnerships. A strategy at its origin is a military term from the Greek language meaning generalship. Today the common understanding of the term ‘strategy’ is a high level plan to achieve one or more goals under conditions of uncertainty, over a period of time. [Read more…]