Strategic alliances and the profession

Strategic alliances is a profession onto itself.  Where the profession lies within corporate or not for profit organizations is an interesting question which was bantered about recently at the global summit of the Association of Strategic Alliance Professionals (ASAP).

The strategic alliance profession is growing and ASAP is the leading association in the field.  Their role is to promote the profession and the discipline of alliances, partnerships and channel development.  The profession is relatively recent in the business world and the emergence of executives with titles such as Chief Alliance Officer, Alliance Director or Partner Manager are cropping up more frequently in resumes and professional profiles. [Read more…]

Build, Buy or Partner?

How to grow?  Three options:

  • Build your growth through organic expansion, open new offices, hire new people…
  • Buy your growth through acquisitions, find & purchase firms, integrate, absorb…
  • Partner your way to growth by developing strategic alliances.

The partnership model is the wave of the future.  It is faster, less capital intensive and potentially more beneficial in the short and long term.  So why is it not the preferred model which is taking over the world of business? [Read more…]


Coopetition – please excuse the neologism – is a term created to describe a situation where two or more organizations which would normally be in competition would cooperate with each other in some form or manner.

Coopetition is a key concept for strategic alliance professionals because there are rarely cases where all parties involved in a collaborative process experience an immediate ‘win-win’ situation.  Usually, one or more of the parties feels that his ‘best case’ scenario was not fully realized.  [Read more…]

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